Advertisers will also opt-in to using it as a way of differentiating their Ad from competitors.
Google and Advertisers have figured out that constant small changes to search Ads prevent "PPC Blindness" and every new extension gives a temporary incremental lift in regular ad clicks.
Google and Advertisers have figured out that constant small changes to search Ads prevent "PPC Blindness" and every new extension gives a temporary incremental lift in regular ad clicks.