"He’s also incredibly secretive about his business plans and an unknown (and arguably underestimated) figure in the intersecting gossip circles of Silicon Valley and Hollywood. "
He's not "secretive". He doesn't have one. His plan (or lack of) was to get as many people using the app as possible and then scramble to try to monetize it.
The issue, like every other person with a company like this, is that if there is even a hint of commercialization, the users will jump to the next "cool" thing.
Reddit is having the same problem. The original founders were lucky in that it was bought out and they got their payout.
He's not "secretive". He doesn't have one. His plan (or lack of) was to get as many people using the app as possible and then scramble to try to monetize it.
The issue, like every other person with a company like this, is that if there is even a hint of commercialization, the users will jump to the next "cool" thing.
Reddit is having the same problem. The original founders were lucky in that it was bought out and they got their payout.