I must admit I don't really see this products major benefits over other ways of achieving the same thing (a secondary phone with call forwarding from the main smartphone).
Their price is $100 and with that there's the usual risks of kickstarter delays/cancellations. But as an alternative things like the nokia 130 (http://www.microsoft.com/en/mobile/phone/130/specifications/) are already available cheaper have a longer battery life and proven track record...
That said the kickstarter already has £250k so they've obviously convinced some people!
Their price is $100 and with that there's the usual risks of kickstarter delays/cancellations. But as an alternative things like the nokia 130 (http://www.microsoft.com/en/mobile/phone/130/specifications/) are already available cheaper have a longer battery life and proven track record...
That said the kickstarter already has £250k so they've obviously convinced some people!