Comment by trimble-alum

Again, if a side hobby/business is getting too time-sink, boring or unsure how to scale it, selling off the value, happiness of customers, employees, vendors, etc. created, is a rational act. Shutting down is only advisable if the business model cannot ever have hope of being monetized AND folks running it lack ideas (and asked around to advisors and such) how to adjust the consumer/producer relationship.