I can kinda get that companies might want to skip around accessibility issues when they're first getting started. But once you reach a certain point (somewhere well before billion dollar valuations) it's unconscionable to ignore accessibility.
> [Tim] Cook replied [...] that a return on investment (ROI) was not the primary consideration on such issues. “When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.”
> [Tim] Cook replied [...] that a return on investment (ROI) was not the primary consideration on such issues. “When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.”
http://www.forbes.com/sites/stevedenning/2014/03/07/why-tim-...