The value is in the longevity and diversity of the ratings. You might have top-notch properties at bargain-bin prices for rent, but if it's all "0 reviews, 0 bookings", it's an uphill battle to earn customer trust.
Good example is Yelp - one can probably buy a ready-to-go software package off a random "scripts for sale" site, but quality reviewer acquisition and user acquisition through trust might get expensive.
Good example is Yelp - one can probably buy a ready-to-go software package off a random "scripts for sale" site, but quality reviewer acquisition and user acquisition through trust might get expensive.