A: No. We don’t like interstitials either. They sit between you and the content and require another click and new pageload before you can proceed to the article. The Canvas ad surrounds the article and the article loads at the same time. All it takes to move the article back in view is to hover over the article. It’s a much more intuitive and smooth process.
I pity their developers for putting up with that sort of delusional rhetoric.
Q: Isn’t this just an interstitital?
A: No. We don’t like interstitials either. They sit between you and the content and require another click and new pageload before you can proceed to the article. The Canvas ad surrounds the article and the article loads at the same time. All it takes to move the article back in view is to hover over the article. It’s a much more intuitive and smooth process.
I pity their developers for putting up with that sort of delusional rhetoric.