I like the acquisition success story, people bash on Facebook ads but they're probably the best online channel when you have a very specific audience you want to target with high reach (dog owners, UK&I)
Just doesn't work as well for retail products / subscriptions when your audience is not necessarily ready to buy, and you just end up with worthless likes and no conversions.
For instance, FB targeting women 25-35 for online clothes shopping probably results in lower conversion rates than Google, even though the audience demographics could be the same, because search translates to buying intent.
Just doesn't work as well for retail products / subscriptions when your audience is not necessarily ready to buy, and you just end up with worthless likes and no conversions.
For instance, FB targeting women 25-35 for online clothes shopping probably results in lower conversion rates than Google, even though the audience demographics could be the same, because search translates to buying intent.