Actually most articles and even Myntra itself is missing one big variable which has caused this '95%' mobile traffic.
The mobile only offers. I myself have fallen to those offers, downloaded the App, used the mobile-only offers and bought items. But when no such offer is provided I prefer browsing and buying from the desktop site. For the past few months Myntra and Flipkart have been running such mobile-only offers. And I get it why they are doing this but they fail to realise ( I am talking out of my depth maybe ) that eventually when they want to make money and the offers are normal/stopped people would not necessarily use the mobile app. Myntra alternatives are many in India.
The mobile only offers. I myself have fallen to those offers, downloaded the App, used the mobile-only offers and bought items. But when no such offer is provided I prefer browsing and buying from the desktop site. For the past few months Myntra and Flipkart have been running such mobile-only offers. And I get it why they are doing this but they fail to realise ( I am talking out of my depth maybe ) that eventually when they want to make money and the offers are normal/stopped people would not necessarily use the mobile app. Myntra alternatives are many in India.