Comment by giarc

This is a huge hurdle in my opinion. Most of my friends own an iPhone and since I also own one, we group message on iMessage. If I wanted to switch to an Android, I would have to either convince them to switch to WhatsApp, Telegram etc etc or stop being part of that group chat, I think they call this FOMO. So having a bunch of friends with an iPhone that I regularly communicate with is a big pressure to continue buying Apple products.