Comment by lxchase

While many are seeing this as bizarre, it is not. This is a programmatic and verticalization play. Verizon has been investing in adtech companies and provides the means of distribution. The deal allows them to now own the content as well. As someone in the advertising agency, Verizon has been one of the few telecoms that have enabled advertisers to utilize their data. This deal furthers their ability to tie mobile data with content for targeting and reporting purposes. You also have to remember Verizon is a TV content distributor that may pave way to AOL content distribution and allow true ROI measurement on Linear TV.