Comment by mkarazin

How does this affect advertisements and click rates? Often times I am presented with two results which are correct - one promoted (ad) and one search result. If I click the promoted one I am contributing to the advertisement's click through metrics. If more people are using google as their navigation aid, is the ad value still as important? Could facebook or other top services be paying $$$ in advertisement fees simply because people don't want to add ".com" to their query?