I'm the founder of a small ten person startup. Right now everyone here is a programmer and as the CEO I handle 100% of our company's non technical duties. We're now growing to the point where it is too much work for me to handle all of that work myself, so we are in the process of hiring our first non technical employee. This person will (due to our size) be very much so a generalist, but will mainly be doing marketing and customer service.
We have a very good process for interviewing technical people, but I have no experience with hiring non technical people, and I'm not quite sure the best way to do it, especially since it seems a lot harder to quantify ability. For technical hires we can learn a lot by looking at their code or watching them code and I'm not really sure what the equivalent is for non technical hires.
So in short: Does anyone have any good suggestions or resources for vetting marketing hires?
We have a very good process for interviewing technical people, but I have no experience with hiring non technical people, and I'm not quite sure the best way to do it, especially since it seems a lot harder to quantify ability. For technical hires we can learn a lot by looking at their code or watching them code and I'm not really sure what the equivalent is for non technical hires.
So in short: Does anyone have any good suggestions or resources for vetting marketing hires?