Comment by petercooper

I didn't use that specific term because it sounds as stupid as "rockstar" or "ninja", but when I was hiring recently I only used Facebook ads (which you could target to specific genders or ages, if you wanted - I only targeted by location) and stressed that the job(s) required someone comfortable with the Internet, social media, and Internet culture (which, indeed, they do). I only got applications from people in their mid 20s and younger but found the right people for the job.