It turns out, if you give people the opportunity to read in an elegant and easy way, and provide articles written by great journalists, the refund ratio stays very low (avarage of 5%).
Of course, the flip side of that (as the article mentions) is that click-baity articles tend to get a high refund ratio (sometimes up to 50%). But such a "negative" result might actually be a net-positive for journalism in general.
It turns out, if you give people the opportunity to read in an elegant and easy way, and provide articles written by great journalists, the refund ratio stays very low (avarage of 5%).
Of course, the flip side of that (as the article mentions) is that click-baity articles tend to get a high refund ratio (sometimes up to 50%). But such a "negative" result might actually be a net-positive for journalism in general.