I disagree; I think it's a great idea that has (still) never been realized. The implication of Ambient Social Discovery is real-life interactions. It is an online to offline transition of Social Media. Traditional Social Media has created somewhat of a Social Oxymoron; People sitting next to each other staring at their phones to satisfy Social wants and needs. Ambient Social Discovery has the implication of connecting people sitting next to each other, put the phones away, and have the opportunity to satisfy Social wants and needs in person, in real life. This is why I disagree with the 'stupid idea' comment; In my opinion, this is a literal example of leveraging Technology to increase real life capabilities (in this case, enhanced Social awareness and knowledge). The reason it didn't work is because it was not executed properly. It did not provide value. It creeped people out
Disclaimer: I bootstapped a competitor to Sonar, Highlight, and Glancee during this time period, but we never made it to Launch (problems with execution). My opinions above are based on all the (exhaustive) customer validation work that was performed.
Disclaimer: I bootstapped a competitor to Sonar, Highlight, and Glancee during this time period, but we never made it to Launch (problems with execution). My opinions above are based on all the (exhaustive) customer validation work that was performed.