Comment by jawns

This publicity stunt by Uber actually creates a perverse incentive for drinkers to increase their blood alcohol level.

If cab fare home is more expensive than the cost of the drinks needed to get you over the limit, then it makes (financial) sense to drink up.

Which sounds harmless, since Uber's agreeing to drive you home.

But if your blood alcohol level is high enough to impair your ability to drive safely, who's to say what other abilities it might impair?

And does Uber really want to assume moral liability, if not legal liability, if something goes wrong?