The app isn't the product. The points-of-interest database they built from their apps' users is the product. And that is what they're now selling to companies like Twitter.
Twitter's incorporation of the POI will give them much more "check-in" data than their own apps ever could.
Twitter's incorporation of the POI will give them much more "check-in" data than their own apps ever could.
https://medium.com/@dens/six-years-in-a-few-thoughts-on-four...