Electrical Engineering student – When do I learn how to make stuff people want?

I feel like I don't have much of a grip on how to design hardware and it's sad how little I know about programming, but I absolutely love entrepreneurship and creation.

Also not sure if my year round school/co-op program leads me to not have much free time to learn programming.

Can anyone lend me some sage-like advice to help me move forward on my path to learn how to make stuff people want?