The "you" in the article only applies to the likely extremely small percentage of the population still in the middle class and employed. The vast majority of the population will be unemployed, living in cardboard boxes down by the river, at least in between wars and revolutions requiring cannon fodder. And a very small "end of the roman republic" style class will own absolutely everything so its not going to be "your house" from the article, everything will be rented and monetized down to the tee shirt from the article. One big company store.
"Maximizing the perks of the fourth industrial revolution will require massive cooperation across corporate boundaries"
Obvious OP has never worked at an actual megacorp job. The best analogy I can provide to my experience is its very much like being an ancient gladiator without the death and blood. I fight the other departments for my faction because anyone who stops fighting and sabotage will be consumed cannibal style by the non-pacifists. Normally this would result in a less screwed up firm wiping out the megacorp, but once the megacorp (and its friends) own the government and the financial system, that will be made impossible. Its not bad. Its not literal gladiatorial combat so its not physically risky or stressful, and the business model and job are extremely stable. It superficially seems like it would be boring to never really do anything, yet, oddly enough, with a lack of micromanagement comes liberation, exciting new tools and techniques, thus better fighters who almost accidentally get to play with exciting new stuff. Those who are about to die salute you, Caesar. Well, not die for another 40 years or so, hopefully, and my manager is pretty cool and her name isn't Caesar. But same general idea, corporate spam is just SPQR and all that. We haven't quite figured out the paperless office yet, for example. So I wouldn't worry about this for some decades / centuries. We did recently upgrade from XP to 7 on the desktops, change does happen, although very slowly (LOL at the 2025, maybe 2125)
"Maximizing the perks of the fourth industrial revolution will require massive cooperation across corporate boundaries"
Obvious OP has never worked at an actual megacorp job. The best analogy I can provide to my experience is its very much like being an ancient gladiator without the death and blood. I fight the other departments for my faction because anyone who stops fighting and sabotage will be consumed cannibal style by the non-pacifists. Normally this would result in a less screwed up firm wiping out the megacorp, but once the megacorp (and its friends) own the government and the financial system, that will be made impossible. Its not bad. Its not literal gladiatorial combat so its not physically risky or stressful, and the business model and job are extremely stable. It superficially seems like it would be boring to never really do anything, yet, oddly enough, with a lack of micromanagement comes liberation, exciting new tools and techniques, thus better fighters who almost accidentally get to play with exciting new stuff. Those who are about to die salute you, Caesar. Well, not die for another 40 years or so, hopefully, and my manager is pretty cool and her name isn't Caesar. But same general idea, corporate spam is just SPQR and all that. We haven't quite figured out the paperless office yet, for example. So I wouldn't worry about this for some decades / centuries. We did recently upgrade from XP to 7 on the desktops, change does happen, although very slowly (LOL at the 2025, maybe 2125)