Where I work, our Support Heroes (yes, we call them Heroes because the lengths they go to for our customers are heroic) are one of the main reasons so many of our customers love us and stick with us so long.
You've probably heard that it can cost ~5x more to acquire a new customer than retain an existing one. An exceptional Customer Support team is your front line in fighting churn, and are an invaluable asset, not a liability. They can also be critical to making sure your product and engineering teams are up-to-date on everything they need to grow a successful product that your customers want to pay for.
Unfortunately, many companies simply don't realize this or don't care because they have a captive market (for now). I would encourage you to research more about how customer support can be done "right" vs. "wrong." If customer support is a "cost center" for you, you're doing it wrong.
Where I work, our Support Heroes (yes, we call them Heroes because the lengths they go to for our customers are heroic) are one of the main reasons so many of our customers love us and stick with us so long.
You've probably heard that it can cost ~5x more to acquire a new customer than retain an existing one. An exceptional Customer Support team is your front line in fighting churn, and are an invaluable asset, not a liability. They can also be critical to making sure your product and engineering teams are up-to-date on everything they need to grow a successful product that your customers want to pay for.
Unfortunately, many companies simply don't realize this or don't care because they have a captive market (for now). I would encourage you to research more about how customer support can be done "right" vs. "wrong." If customer support is a "cost center" for you, you're doing it wrong.