Anime groups are playing with it. Anime fansub groups, in general, are hungry for the absolute best in codec technology. Hardware and media player compatibility be damned. An example: their use of 10-bit color.
There are some groups in the anime scene whose sole purpose is to take releases from other groups and convert them into standard h.264 video that can play on basically any device.
There are some groups in the anime scene whose sole purpose is to take releases from other groups and convert them into standard h.264 video that can play on basically any device.