I like his suggestion to replace 'Standard Model' with the name 'Core Theory'
"The quantum revolution gave this revelation: we’ve finally learned what
Matter is. The necessary equations are part of the theoretical structure
often called the Standard Model. That yawn-inducing name fails to convey
the grandeur of the achievement, and does not serve fundamental physics
well in its popular perception. I’m going to continue my campaign, begun
in The Lightness of Being, to replace it with something more appropriately
awesome:
Standard Model → Core Theory"
"The quantum revolution gave this revelation: we’ve finally learned what Matter is. The necessary equations are part of the theoretical structure often called the Standard Model. That yawn-inducing name fails to convey the grandeur of the achievement, and does not serve fundamental physics well in its popular perception. I’m going to continue my campaign, begun in The Lightness of Being, to replace it with something more appropriately awesome: Standard Model → Core Theory"