> it’s almost an acknowledgement that ads are invasive and uncomfortable. They cross over into the intolerable range when we’re emotionally vulnerable from a tragic story.
Is it really this, or is it that advertisers don't want their brand associated with negativity in general?
How they're doing it is interesting, but I think the analysis is weird.
Is it really this, or is it that advertisers don't want their brand associated with negativity in general?
How they're doing it is interesting, but I think the analysis is weird.