Well there's two primary things:
1. It shows you ALL referrals that happened prior to a conversion. For example, if someone clicks on a retargeting ad, then a google ad, then our blog, then our docs, then a sign-up. I see that all together.
2. They have a conversion report that shows the weighted conversions, which allows me to see what impact each individual referrer has.
2. They have a conversion report that shows the weighted conversions, which allows me to see what impact each individual referrer has.