Perhaps more surprising is that this was attempted in Argentina in the mid-2000s by Coca-Cola. They introduced a soft drink named "Nativa" based off mate with a huge ad campaign to go with it (the slogan was something along the lines of "there's never before been something so ours"). It was a complete flop, and the unsold bottles were removed from the shelves merely weeks after launch.
I'm an Argentine who enjoys mate. While in Germany I tried a Club Mate and found it disgusting. It may be an acquired taste though, much as plain mate is, and I'd gladly give it a second chance if I could get my hands on some.
I'm an Argentine who enjoys mate. While in Germany I tried a Club Mate and found it disgusting. It may be an acquired taste though, much as plain mate is, and I'd gladly give it a second chance if I could get my hands on some.