> I do use Facebook to plug my books and to hopefully drive traffic to my blog articles
The trick is configuring your blog to autopost to facebook, for which I use https://wordpress.org/plugins/add-link-to-facebook/ which also automatically grabs likes and comments from the facebook post and adds them to the wordpress comments database. Maybe this is acknowledging facebook's value, but at least I don't have to personally interact with facebook, nor are visitors to my blog tracked by facebook's javascript.
The trick is configuring your blog to autopost to facebook, for which I use https://wordpress.org/plugins/add-link-to-facebook/ which also automatically grabs likes and comments from the facebook post and adds them to the wordpress comments database. Maybe this is acknowledging facebook's value, but at least I don't have to personally interact with facebook, nor are visitors to my blog tracked by facebook's javascript.