Excellent analysis. I can't believe they don't solicit a recurring donation to the universal fund immediately after a one time donationd! The donor is clearly already in the giving mindset.
I wonder how this SaaS "subscription" giving model would work for non profits that don't have a humanitarian mission. The model seems well suited to open source projects or advocacy groups.
I wonder how this SaaS "subscription" giving model would work for non profits that don't have a humanitarian mission. The model seems well suited to open source projects or advocacy groups.