There's a lot of interesing stuff in this comment. But it seems to conflate lead-gen with advertising. There are lots of reasons to advertise that don't relate to the sales funnel.
The second issue is alot of internet advertising is bullshit, including the metrics. Now, some things are good--actual-purchase links are decent data, but again that's really lead-gen not advertising.
If your lead already wants to buy your product, its too late for advertsing and you're really more into a different game. Nobody looks at an ad in the superbowl and the runs out and buy something 12 minutes later. The fact your narrative doesn't apply to that case is more a sign that something is missing in it, not that superbowl ads are mis-priced per se.
The second issue is alot of internet advertising is bullshit, including the metrics. Now, some things are good--actual-purchase links are decent data, but again that's really lead-gen not advertising.
If your lead already wants to buy your product, its too late for advertsing and you're really more into a different game. Nobody looks at an ad in the superbowl and the runs out and buy something 12 minutes later. The fact your narrative doesn't apply to that case is more a sign that something is missing in it, not that superbowl ads are mis-priced per se.