Price discrimination only works if people can't easily identity that discrimination is in play. Otherwise, there will be backlash, which is what has been happening on Twitter this morning.
It's also worth nothing that price discrimination really doesn't work if it can easily be gamed. Many people create secondary Facebook profiles for Tinder; this implementation just ensures that there will be a lot more "27 year olds" on the service.
It's also worth nothing that price discrimination really doesn't work if it can easily be gamed. Many people create secondary Facebook profiles for Tinder; this implementation just ensures that there will be a lot more "27 year olds" on the service.