I think this article has it backwards. I think that the default state for a startup is to fail. That even if you do almost everything right, you still have a high probability of failing. And that there should be a list of all the things that need to be done right in order to succeed, rather than listing all the reasons for failure. For example:
1) make a product that people want (vs. no market need)
2) attract investors (vs. ran out of cash)
3) media virality (vs. poor marketing)
4) perfect timing (vs. product mis-timed)
5) have clear distribution to market
6) lots of luck
#6 is not mentioned at all in the article and is probably one of the biggest factors.
1) make a product that people want (vs. no market need) 2) attract investors (vs. ran out of cash) 3) media virality (vs. poor marketing) 4) perfect timing (vs. product mis-timed) 5) have clear distribution to market 6) lots of luck
#6 is not mentioned at all in the article and is probably one of the biggest factors.