Ask HN: Who is your go-to web hosting company?

I'm looking for Web hosting (either shared or VPS) for a personal owncloud setup. All the reviews I've seen online say different things or are obviously sponsored by a particular company so don't give a proper representation of the quality of the services.

Any thoughts or recommendations? What d'yall think of godaddy, hostgator and bluehost compared to AWS for value for money?