I love how they reason it away in the article:
"Considered separately, the active use app, clock, and fitness numbers sound very low, but the reality is that people will passively wear the Apple Watch for most of the day, actively interacting with it only for short periods of time."
Essentially they're saying, "People will buy an expensive watch that does all this extra fancy stuff, but really they won't bother much with the extra fancy stuff - because who actually wants to fiddle around with something on their wrist for any protracted length of time?"
I think Apple has enough die-hard fans, who will buy almost anything they make, for it to be hard for them to do something that will register as a genuine complete flop... but I think the Apple Watch really could struggle to get much traction amongst the masses, and I don't just mean the expensive gold model.
"Considered separately, the active use app, clock, and fitness numbers sound very low, but the reality is that people will passively wear the Apple Watch for most of the day, actively interacting with it only for short periods of time."
Essentially they're saying, "People will buy an expensive watch that does all this extra fancy stuff, but really they won't bother much with the extra fancy stuff - because who actually wants to fiddle around with something on their wrist for any protracted length of time?"
I think Apple has enough die-hard fans, who will buy almost anything they make, for it to be hard for them to do something that will register as a genuine complete flop... but I think the Apple Watch really could struggle to get much traction amongst the masses, and I don't just mean the expensive gold model.