This service is for people who are willing to trade more cash for less cognitive load. In some ways, Uber was similar at the start -- rather than having to figure out which cab company you want to call to have one sent over, negotiate the phone trees, etc, you just fire up the app and ask for a car.
Concierge services are popular at the high-end and there's always been an opportunity to bring these down to a different financial strata of users.
Concierge services are popular at the high-end and there's always been an opportunity to bring these down to a different financial strata of users.