As an Apple investor I'm not sure what to think of this.
On the one hand Apple has so much cash on hand that they can do just about anything that they want.
On the other hand I can see developing a car being a huge time and money sink with very little payoff in the end. Apple has huge margins on their computers/idevices while the automakers have razor thin margins on their cars.
I think I would feel better about this if they spun off a separate company to do this.
On the one hand Apple has so much cash on hand that they can do just about anything that they want.
On the other hand I can see developing a car being a huge time and money sink with very little payoff in the end. Apple has huge margins on their computers/idevices while the automakers have razor thin margins on their cars.
I think I would feel better about this if they spun off a separate company to do this.