Cannot see how this could possibly be true. Having been privy to OS bundling for products, I can assure you there is lengthy contracts, and negotiations, about exactly what is happening. You do no simply walk up to Lenovo and have your "software" installed into the OS without a very detailed contract and pay structure. There also looks to be js injected into pages, which is serving up the ads, and a comment about Lenovo [1]. Think about what the means. There was a project at this company, where they had meetings, project plans, testing to make sure it worked, and a very detailed idea of what was going on. Never mind all the ramping up capacity due to new Lenovo's boxes coming on-line. There is zero chance this was some low level junior programmer fly by night operation.
[1] https://news.ycombinator.com/item?id=9072542