Comment by archemike_

I was scoffed at during my first Philz trip for mentioning espresso. Then the followup to the scoffing was how it was abuse to the beans and that "fake coffee crap" of buring beans into liquid was vile. I'll just summarize this anecdote and say that these highly opinionated business models are how Apples type brand loyalties are created and enforced, as awkward as it can feel.