'Web cookies for the physical world' sounds exactly like what I depicted - and I guess we all know what the impact of web cookies have on privacy [1].
The reason I wrote this post to begin with was the lack of advertising iBeacons generally have had. This could however be caused by me living in Norway and not having the same exposure for new technology as someone in (for instance) SF has.
Although I admit that the usage examples you present are valid, I still can't help but think that if something is free then I am most likely the product. To expand on this: If I was given an iBeacon at a shopping mall I would immediately suspect that the data which was being generated to improve my 'shopping experience' would mostly benefit the shopping mall.
'Web cookies for the physical world' sounds exactly like what I depicted - and I guess we all know what the impact of web cookies have on privacy [1].
The reason I wrote this post to begin with was the lack of advertising iBeacons generally have had. This could however be caused by me living in Norway and not having the same exposure for new technology as someone in (for instance) SF has.
Although I admit that the usage examples you present are valid, I still can't help but think that if something is free then I am most likely the product. To expand on this: If I was given an iBeacon at a shopping mall I would immediately suspect that the data which was being generated to improve my 'shopping experience' would mostly benefit the shopping mall.
[1] http://en.wikipedia.org/wiki/HTTP_cookie#Tracking