I can't recall any advertisement regarding Apples new iBeacon technology (in short: a bluetooth device that can be traced). If you think about it, it kind of makes sense that there has been little or no advertisement at all: The iBeacon is not a consumer product. It's a product for businesses, to track its customers.
For a consumer to actually want to use an iBeacon it would have to offer something of value. As I currently see it: It does not. I doubt that targeted ads is a good enough selling point to make people want to use them. Hopefully it has the completely opposite effect.
However, a handful of startups has newly arised that claim to utilize this technology in a way that will revolutionize the way offline and online presence works. Still unsure of what this exactly entales, I would argue its another step in the direction of less control of privacy.
My point is that iBeacons will most likely flop. Simply because it's not something people want. It's something businesses want. In a way it can be compared to what PG would describe as a "sitcom startup idea". It sounds clever, but the execution of this concept will fail due to the lack of actual demand for the consumers.
I am sharing what I think, I'd love for anyone to pitch in on what they think.
For a consumer to actually want to use an iBeacon it would have to offer something of value. As I currently see it: It does not. I doubt that targeted ads is a good enough selling point to make people want to use them. Hopefully it has the completely opposite effect.
However, a handful of startups has newly arised that claim to utilize this technology in a way that will revolutionize the way offline and online presence works. Still unsure of what this exactly entales, I would argue its another step in the direction of less control of privacy.
My point is that iBeacons will most likely flop. Simply because it's not something people want. It's something businesses want. In a way it can be compared to what PG would describe as a "sitcom startup idea". It sounds clever, but the execution of this concept will fail due to the lack of actual demand for the consumers.
I am sharing what I think, I'd love for anyone to pitch in on what they think.