1. Do you think the people who will be using this are actually going to read this marketing copy? (hint: it's not in their language, assuming they are literate)
2. Their current systems involve constantly buying and rationing kerosene, candles, and batteries. Do you think 'rechargeability' is their primary concern?
2. Their current systems involve constantly buying and rationing kerosene, candles, and batteries. Do you think 'rechargeability' is their primary concern?