Comment by untog

They're all pretty phonetically obvious. Bryght, on the other hand...

"Oh yeah, bought some great stuff from Bryght the other day"

"Hey man, tried that Bright web site you mentioned. It didn't work"

"Where did you go?"

"Bright dot com"

"Bryght dot com?"

"Yeah, bright dot com"

and so on and so forth, for all eternity.