I've always seen the difference between round numbers as being a question of arbitrariness.
If the price for a new TV is exactly $1,000 it strikes me as a price that was arrived at arbitrarily. $999 just gets rounded up in my head. Whereas when I see an amount like $1,012 I feel like -- rightly or wrongly -- that there must be some logic behind the price. That it represents a price set for a reason other than mere marketing.
If the price for a new TV is exactly $1,000 it strikes me as a price that was arrived at arbitrarily. $999 just gets rounded up in my head. Whereas when I see an amount like $1,012 I feel like -- rightly or wrongly -- that there must be some logic behind the price. That it represents a price set for a reason other than mere marketing.