Say what you wish about the fractured Android ecosystem, but it managed to get >84% of the market-share vs <12% for iOS, despite having arrived later and being (at least in its earlier incarnations, before Android 4.x) a much less polished product. Samsung alone has more users than Apple does. Spreading their innovation around to partners was a killer move from Google the same as selling their software to IBM clones was a killer move for Microsoft.
Note: Not arguing that Apple's strategy was unsuccessful in the least, but Google wouldn't have been able to beat Apple at their own game (integrated hardware-software luxury-branded product) at the time of the iPhone/Android release.
Note: Not arguing that Apple's strategy was unsuccessful in the least, but Google wouldn't have been able to beat Apple at their own game (integrated hardware-software luxury-branded product) at the time of the iPhone/Android release.