Barring the title, the article touches upon some right notes. Ipad quarterly sales are down by about 21% YOY going by the latest quarterly earnings report from Apple (1). With the Iphone 6 and Iphone 6 plus coming out, I guess there's not much reason, except for certain use cases, for people to buy an Ipad. Apple surely recognizes that and is probably looking to reverse the trend with the rumored Ipad Pro (2).
(1) http://venturebeat.com/2015/01/27/apple-breaks-its-sales-rec...
(2) http://www.macworld.co.uk/news/ipad/big-screen-ipad-pro-plus...