I thought it was pretty eye opening and seems relevant to your situation. Talks about streamlining the content creation process, getting advertisers to pay for sponsored posts, and he is now developing his own products to sell that would otherwise be pitched by advertisers in his sponsored posts.
http://www.stansberryradio.com/Frank-Curzio/Latest-Episodes/...
I thought it was pretty eye opening and seems relevant to your situation. Talks about streamlining the content creation process, getting advertisers to pay for sponsored posts, and he is now developing his own products to sell that would otherwise be pitched by advertisers in his sponsored posts.