Sometimes I imagine it to be fun to lead a company like MySpace or Yahoo. Something, which was once enormous and is still quite big but declining.
Imagine all the cruft, which amassed over the years and you could clean up. Killing the loss making properties, applying best practices to the profitable ones. Improving efficiency of all kind of processes. Of course, you would have to be some kind of dictator immune to all the politics. But imagine the manpower you would have at hand. A small boat is more agile, but once a big ship steers in the right direction …
I once read or watched an interview from a MySpace person doing SEO, who stated, that they increased their visibility in the SERPs by some high amount (forgot the exact), just by actually using sensible title tags. I find these kind of inefficiencies/potentials in big organizations fascinating and off-putting at the same time.
You would not make the same relative increases of value you could do by starting a new company, but the risk would be much lower and absolute value created could be about the same.
Imagine all the cruft, which amassed over the years and you could clean up. Killing the loss making properties, applying best practices to the profitable ones. Improving efficiency of all kind of processes. Of course, you would have to be some kind of dictator immune to all the politics. But imagine the manpower you would have at hand. A small boat is more agile, but once a big ship steers in the right direction …
I once read or watched an interview from a MySpace person doing SEO, who stated, that they increased their visibility in the SERPs by some high amount (forgot the exact), just by actually using sensible title tags. I find these kind of inefficiencies/potentials in big organizations fascinating and off-putting at the same time.
You would not make the same relative increases of value you could do by starting a new company, but the risk would be much lower and absolute value created could be about the same.