Right on - the biggest (and IMO only truly relevant) reason why the Fire Phone flopped is because it doesn't benefit customers.
The Fire Phone wasn't built to be a superior phone, or give customers something truly new and useful. It was built to be an Amazon Content Delivery Device.
This is a phone whose primary raison d'etre is to get people to buy more stuff from Amazon. It's a distillation of a platform strategy, not the desire to produce a genuine product.
Until Amazon starts coming at this with the primary goal of producing a greater, better phone - and the goal of selling more Amazon content a distant second - they will keep failing.
The Fire Phone wasn't built to be a superior phone, or give customers something truly new and useful. It was built to be an Amazon Content Delivery Device.
This is a phone whose primary raison d'etre is to get people to buy more stuff from Amazon. It's a distillation of a platform strategy, not the desire to produce a genuine product.
Until Amazon starts coming at this with the primary goal of producing a greater, better phone - and the goal of selling more Amazon content a distant second - they will keep failing.