The heavy spin is necessary to preserve the image that Uber represents the drivers. Uber really just provides technical infrastructure and marketing, and rakes off most of the profit. Almost all of that wealth should be flowing back to the drivers who provide Uber's actual service.
The drivers need to unionize and break Uber's back before Uber replaces them all with self-driving cars. It shouldn't be too hard for them to organize, since they all have smartphones and they all end up dissatisfied when Uber cuts their rates.
The drivers need to unionize and break Uber's back before Uber replaces them all with self-driving cars. It shouldn't be too hard for them to organize, since they all have smartphones and they all end up dissatisfied when Uber cuts their rates.