I've heard of them before. Seems like they are largely for bigger players with offline touchpoints. How do they do with online SaaS companies with sales cycles 30-90 days out and a variety of content efforts, social media, video campaigns, etc.?
Also, would I need an ad server in place to properly attribute display or can they handle that on their own?
Also, would I need an ad server in place to properly attribute display or can they handle that on their own?