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Comment by DustinCalim

This is the commitment and consistency effect.

The extreme cases can be found in cults where followers cling tighter to their beliefs once exposed.

A great example are the followers of Harold Camping, the Christian radio broadcaster who predicted the end of the world a few years ago, and kept re-predicting when it never came.

http://en.wikipedia.org/wiki/Harold_Camping

parent DustinCalim 12 years ago

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